The situation is as follows: a kind person sent a letter that he noticed on one of the sites the unfair promotion of one of our sites (text block with a link to our site). The letter describes what the consequences may be, up to the site's ban search engines. Also casual services are offered in high-quality promotion.

Maybe this letter would have gone unnoticed, but we really ordered the promotion of this site. The performers firmly assert that they use “such” methods.

For our part, we searched for links to our site from the left sites (sites of unknown subjects). There are several dozen such links.

Actually questions: who to believe? How to check the artist?
Maybe someone faced with a similar situation.

Closed due to the fact that off-topic by Nofate member ♦ Jul 21 '15 at 15:18 .

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    1 answer 1

    This is a classic of the SEO-market: to throw in the basement sites, "earning" links on the stock exchanges, ads such as "Sale of concrete mixers in Kostroma" .

    There is nothing special to check here: if a site has just appeared and does not contain any useful content, then only links from external sites can create for the search engines the illusion of the significance of the site. And only link exchanges can organize such visibility. At some point, the links become too much, then the money to buy links ends and the links disappear. Seeing such a surge and disappearance of links, search engines can really drop the site down in the sickle.

    Buying links is risky business. It only makes sense if there is no money to go, or the content is so interesting that users who come from search engines start generating links to your site themselves.

    From here one more conclusion: drive the SEO staff with a filthy broom. Either your project is good and users will start coming to it (sooner or later it depends on the activity of project promotion: advertising, participation in IT parties and other events), or not good - in both cases, SEO does not need anything.

    • And what about the "good people"? They, too, can take advantage of such promotion to lure the client to themselves. Those. they themselves will add links, and then they will say: "Look, look ..." - Danilovonline
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      Yes, it can be, although if the competitors are doing fine with the head, they will find the best use for their money. Here, after all, you need to invest in the purchase of links at least twice: to provoke the application of sanctions to your site and to raise yourself in the ranking. - Denis Khvorostin