On what basis do the search bots take the site description from the page? I have a feeling that this is not a completely predictable thing.

In my case, at first he picked up the very first, according to the html hierarchy, the text that was generally hidden, I moved all the hidden text to the bottom of the page, then the search bot did not follow logic, took one sentence from the text in the middle of the page, and one sentence from the hidden text that is at the bottom of the page.

Maybe I do not understand something and there are some special tags for search engines?

  • one
    Between the <head></head> tags of the html page you need to insert: <meta name="description" content="Описание"> , instead of Описание insert what you want to see in the snippet. But sometimes it still seems incomprehensible. In this case, I personally helped to comply with the recommendations of the validator - with the subsequent indexing of the page, the description required by me was displayed. - Sasha Chernykh
  • If you take the question literally. When you enter into the search engine form the text contained on the page of your site, a piece with this text is shown in the snippet. If you enter the title or keywords of the page (which you most likely did, and maybe drove the site address), then yes, it also seems to me that it is difficult to understand the crawler's logic: so, once on my website, Google showed buttons in the output social networking widget. To manage snippets content in this case, see comment above. - Sasha Chernykh
  • I don’t know about LinkedIn, but the “industrial decision” for such things is OpenGraph Protocol . - D-side
  • Please divide the question into two atomic (independent). - Nick Volynkin ♦
  • one
    @ SashaBlack then we make it easier. - Nick Volynkin ♦

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