Consider immediately an example: enter image description here

Where does this information come from? I read somewhere that with the help of various dictionaries (data vocabulary, schema.org) such things can be identified. If yes , then for some reason it did not work out for me (I will post it in the update of the post, if the answer is in fact positive).

    2 answers 2

    If you focus only on a part of your screenshot, it seems that the breadcrumbs were used .

    For Google, the most relevant way to form breadcrumbs is the use of micromarking (semantic micromarking), Yandex automatically creates breadcrumbs, based, it seems, on the hierarchy used by the site structure.

    Very well, by the way, a good reception is to add a phone number to the microdata for output in the CEPA. The snippet itself is formed from the Description, and if Google considers it irrelevant, it will take any piece of text on the page. And then almost a win-win option. The phone number in any case turns out to be in the eyes of the user, thereby distinguishing the site from the general mass by the presence of a contact.

    Here is a good material on microdata with examples http://kostyakhmelev.ru/texnicheskaya-chast/mikrorazmetka-schema-org-vnedryaem-na-sait.html#mikrorazmetka-adresa-kontaktnyh-dannyh

      If you want to show the phone number of the organization / person in the search results, then apply the markup structured data for the Organization and then apply the element of telephone . You can mark the same for Person and further telephone . To create nesting, you can apply WebPage markup for individual pages or WebSite for the main page and then go to the Organization or Persons markup through the mainEntity extension element. In this case, the latest markup will be part of the markup of the Web Page / Web Site .