For a start, it makes sense to look for suitable fonts and images distributed under free licenses. Their main feature is the ability to legally and free of charge use other people's works without violating the law. But, as in any licenses, they contain restrictions that are important to observe.
For example, the Creative Commons license without derivative works prohibits the distribution of derivative works, and the MIT license makes it necessary to publish the text of the license in all copies of works. It seems that you are suitable works under the licenses of "Creative Commons" of all kinds and "MIT".
Another way to solve your problem is the free use of other people's works. The easiest things to do with pictures. If you use them to illustrate “for the purpose of disclosing a creative intent,” retaining the author and indicating the source, and the volume of quotations is justified by his purpose, you will not break the law.
License Guide Creative Commons Licenses MIT License 1273 GK 1274 GK And the law also allows educational institutions to use materials from periodicals for non-commercial purposes. At the same time, the law does not limit this use to the maximum amount of citation. The need to refer to the author and the source of borrowing still remains.
More difficult with fonts. It's one thing to type a couple of letters or words to tell about its features in an article about the differences between serif and serif fonts. In my opinion, this is a classic version of citation for informational or educational purposes, which will not surprise either the right holder or the judge.
But it’s completely different - to type a headline or a couple of articles with paid font solely for the sake of your own sense of beauty. It seems to me that this is beyond the scope of free use and if something goes wrong, the court will not be on your side.
Perhaps the easiest and most reliable way to use paid fonts is to pay for them. Most likely, it is cheaper than you think - many copyright holders offer a discount.
Another way to solve the problem is to ask the author to give you the right to use a font or image for free. Surprisingly, in my practice the number of failures in such cases is less than positive responses.
1275 · 6 of the Civil Code of the Russian Federation
The illegal use of other people's works is not only a loss of reputation and prestige, but also a blow to the wallet. The amount of compensation that the right holder will have to pay for infringement of the exclusive right - from ten thousand to five million rubles for each violation.
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