I create a routing site I would like to know which option would be better for SEO:

1) Type structure: www.site.ru/gorod/razdel then deeper www.site.ru/gorod/razdel/podrazdel 2) Structure type: www.site.ru/gorod/razdel then deeper www.site.ru/ gorod / podrazdel

On the one hand, in the first version, the structure is more correctly observed, which is pleasant to search engines, on the other hand, I heard that the closer to the URL the section with the name including the keyword is the better.

    2 answers 2

    The main requirement for proper SEO is to achieve the goal of the user using a maximum of 3 clicks . For example, a user went to your homepage and saw an interesting product / service in his city there. Create such a structure so that in 2 clicks it will go to the page with this product / service. Do not focus your attention on search engines, but on the convenience for users. They create traffic to your site, search site ranking and are converted to your customers.

      For seo it is better that the content on your page meets the user's expectations.

      The simpler and clearer the url the better. Use the second option: one block URL - designation of the section, and then one address for a specific page:

      “Interesting places in Moscow”: / moscow / places

      quote from Yandex help for webmasters

      “It is advisable that the URL view gives an idea of ​​what is contained on the relevant page.”

      • But for me as a user, the first option would be much more convenient - andreymal
      • About content, it is understandable, based on “It is desirable that the type of URL gives an idea of ​​what is contained on the relevant page.” What will be more accurate to convey the presentation? look there is a site for pawnshops in Moscow, there are sections of auto pawnshop pawnshop real estate, etc. they subdivisions credit secured by TCP, credit secured by auto. In my opinion, the first option more accurately conveys information; www.site.ru/avtolombard/zalog-pod-pts rather than www.site.ru/zalog-pod-pts - Danil Shuvaev
      • Moreover, there is such a thing as "bread crumbs", which gives information to search engines about the structure of the site and gives a good plus to the relevance of the site, is it not correct to follow the same structure in the URL of the site? - Danil Shuvaev
      • @ DanilShuvaev to avoid nesting, I advise you to use this option, www.site.ru/zalog-pod-pts/article01 / For the section itself, I agree, better so www.site.ru/avtolombard/zalog-pod-pts. But in the future to get away from long addresses just the second option. You will add new sections, delete them, and the url will always be short, clear and understandable www.site.ru/zalog-pod-pts/article512 - spectre_it
      • @ DanilShuvaev about site structure is better to report through sitemap / This is the standard way. - spectre_it