I want to understand whether promotion in positions is working now. I heard that it has lost its relevance, if only because different users of the same site will be shown for different users depending on their behavior. For example, on one computer it will be the third place, on the other 27. And on the third 127, etc. And I looked at the websites of large seo companies - almost all of them offer promotion, including by positions. But how then do they consider the position, if it is different on different computers?

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    Why do they put minuses? The question is very clear and specific. if you don’t understand, you can simply not answer - Pavel Igorev
  • I will assume that the question is too general and not on the subject of the site. here is a community of programmers. For webmasters there is this site - webmasters.stackexchange.com - it is in English. - spectre_it
  • It will be correct, if you describe for example, did something, got the result, how can you correct it? And your question is better to send here - yandex.ru/support/webmaster/for-webmasters/contents.xml - spectre_it
  • What kind of nonsense, the question is actually about the personalization of the results - Pavel Igorev

1 answer 1

No, not lost.

Yes, positions can now be partially varied due to user behavior and preferences, location, and more. But if you are in the net issue (viewing through the incognito mode in the required region) are in the first 3 positions, then you can be shifted to the end of the page by the user's preferences. But if the user has just begun to be interested in the topic, then it is likely that you will appear in your position.

For example, the national news site for the request "news" has a clean first position, because writes about the whole country, but user Vasya prefers to read a regional news site. Therefore, Vasya, at the request of “news,” will see the regional site in the first position, and the national one in the second. And Petya does not read the news, therefore, on request, he is shown the national site

But this is far from an axiom. Vasya will most likely still be the first to show the national site - dofiga news in all regions, and a regional one - somewhere at the end of the first page.

On one ranking factor issue is not built. (A person may move, the site may be infected with a virus or hacked, data protection protocols, settings, and other nuances)

  • even with clean modes, extradition jumps all the same - Pavel Igorev
  • and the joke is that users basically just open a search engine and enter a query (i.e., in the bulk, they are not pure incognito and so on, but the most common user query with history) and in the bulk in terms of SEO, everyone gets there will be completely different positions - Pavel Igorev
  • What jumps in the net is in the jargon "stair issue" - during the day it can change to +/- 5 positions. Yes, but not catastrophically. I repeat - it will affect 1-2 resources, but the rest both had their positions and will have +/- - Makar