How exactly as in the screenshot to set the location of the text? Used bootstrap mesh. Fonts connect to words without problems. But this arrangement does not work, especially the word "CREATIVE". 
Source: https://ru.stackoverflow.com/questions/615581/
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<img src="logo.png" alt="Think let out the creative beast">. Readers and search engines will be able to read the text from thealtattribute, and users will get a beautiful logo - without a ton of extra fonts loaded. This is if we talk about how to correctly. - neluzhin