Tell me how when you click on the button
<button class="btn btn-list" data-toggle="collapse" data-target="#hide-me"> Узнать больше <i class="fa fa-hand-o-down" aria-hidden="true"></i> </button> text - "learn more" replace with "hide" + instead
<i class="fa fa-hand-o-down" aria-hidden="true"></i> to put
<i class="fa fa-hand-o-up" aria-hidden="true"></i> and vice versa.