Please tell me if I'm doing it right. The site is connected GTM and google analytics. A tag (Track type = "Event", Category = "MarketoSubmit18", Action = "MarketoSubmit18") has been created in GTM to track the market form. Now, in order to track the conversion, I still need to create a new target with the type 'Event' with the category 'MarketoSubmit18' in Google Analytics in Admin-> Goals?

In my understanding, GTM is needed to manage tags. But how to create a created tag in Google Analytics and see the conversion?

Thank you in advance.

    1 answer 1

    To view the Conversion >> Goals report, you need to create a goal. But you can also view data as an event in Behavior >> Events.