How are such things done for the site http://www.converse.com/uk/en/dyo/converse-custom-chuck-taylor-all-star-%2770-suedede-low-top/156580CSS18B.html ?
The visual designer of the product, changing the parameters of the product on the fly with highlighting of the target areas. 3D / 2D rotation. With further preservation.
What technology? What experts are needed for this? Are there any ready-made frameworks / solutions? Blend4Web? And it is important - where to learn this (books, lessons, videos)?