There is a small online store, Google considers many pages describing goods as duplicates, although these are different products, there may be several names of goods that match, not counting the header and footer. How to deal with it? I don't want to do the canonical page, because These are separate items.

    1 answer 1

    Each web page should have unique content. If you create 100 web pages with duplicate content, at best, the website will be banned from displaying in the search results. Duplicate content can have cannibalized keywords - duplicate content will compete and divide the juice among themselves.

    If your web pages describe a different product, then the content of web pages should be different. For example, if one web page offers a Volvo V-90 car, and another web page offers a Volvo XC-60, then, accordingly, the content of these web pages have different description text. However, if the webmaster is too lazy to create unique content, he can copy text that does not have characteristics of various models to all his web pages with cars, for example, “The best Volvo car for a low price” or something similar. If the user in the search asks a question about buying a Volvo car, the search engine bots will search the web pages for information that will most closely match the request. Since these hypothetical web pages will have duplicate content and cannibalize keywords, the bots will not be able to determine which particular web page is best suited, will drop these web pages and navigate to other web sites.

    • Thank. Understood, you need to create a unique description for each product - Artem