VKontakte starts selling products with AliExpress
In the coming days, a product card with AliExpress with a preview of prices and images will appear on the social network VKontakte. They can be shared with other users. According to the press service of AliExpress, for the company it is a “project for testing social e-com in Russia”.
“Social commerce” (social e-com) is a popular e-commerce trend when social networks are used to promote products. This is quite a logical integration, because social networks have a complete array of information about the behavior and preferences of each consumer.
For the first time, AliExpress has full access to almost the entire Russian audience.
In the first days of March, VK Apps will lay out a separate application for the purchase of goods, which will be integrated with the VKontakte platform and fixed in the social network menu . Innovations will affect the web version and mobile applications.
Mail.Ru Group audience in social networks, instant messengers, etc. is about 100 million people, so that AliExpress can significantly increase the coverage of Russian consumers.
Integration of AliExpress in the VKontakte interface takes place within the framework of the agreement signed by Alibaba, Mail.Ru Group, Megafon and RDIF in September 2018. It provides for the creation of a joint venture based on AliExpress Russia. In fact, Alibaba is transferring a controlling stake (52%) of the company's shares to Russian partners. After this redistribution, Alibaba’s share in the company is reduced from 100% to 48%, while the shares of Russian partners are set as follows: Megafon (24%), Mail.Ru Group (15%) and RFPI (13%).
“Social commerce” (social e-com) is a popular e-commerce trend when social networks are used to promote products. This is quite a logical integration, because social networks have a complete array of information about the behavior and preferences of each consumer.
For the first time, AliExpress has full access to almost the entire Russian audience.
In the first days of March, VK Apps will lay out a separate application for the purchase of goods, which will be integrated with the VKontakte platform and fixed in the social network menu . Innovations will affect the web version and mobile applications.
Mail.Ru Group audience in social networks, instant messengers, etc. is about 100 million people, so that AliExpress can significantly increase the coverage of Russian consumers.
Integration of AliExpress in the VKontakte interface takes place within the framework of the agreement signed by Alibaba, Mail.Ru Group, Megafon and RDIF in September 2018. It provides for the creation of a joint venture based on AliExpress Russia. In fact, Alibaba is transferring a controlling stake (52%) of the company's shares to Russian partners. After this redistribution, Alibaba’s share in the company is reduced from 100% to 48%, while the shares of Russian partners are set as follows: Megafon (24%), Mail.Ru Group (15%) and RFPI (13%).
Source: https://habr.com/ru/post/441016/